AI Visibility for CPG Brands

Win The
Invisible
Shelf™

KASPER™ is category intelligence for agentic commerce. We survey hundreds of real shopper prompts across ChatGPT, Gemini, and Perplexity to visualize your share of the Invisible Shelf against every competitor in your category. We then diagnose why AI recommends you or skips you, and actions you can take to win your category.

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getkasper.ai // KASPER™ Platform Overview
30%
of retail will be
AI-influenced by 2030
$300B+
agentic commerce US market
size by 2030
60%
of Gen Z now uses AI
instead of traditional search
KASPER™: Agentic Commerce Optimization Agentic Commerce Score™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Shelf Readiness Report™ Win The Invisible Shelf™ KASPER™: Agentic Commerce Optimization Agentic Commerce Score™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Shelf Readiness Report™ Win The Invisible Shelf™

The KASPER™ Diagnostic

Three
Measurements.
One Complete
Picture.

Most brands are flying blind. They don’t know if AI is recommending them, skipping them, or describing them accurately. KASPER ends the guesswork with three complementary measurements: the Brand Inclusion Rate™, the Share of Invisible Shelf™, and the Agentic Commerce Score™ that together tell the complete story of your AI presence.

And beyond the scores, we determine the revenue opportunity available for your brand to capture, so you know exactly how much sales growth is within reach.

Most importantly, KASPER delivers a comprehensive suite of Action Cards, served in your KASPER Command Center, that detail the exact steps you need to take to improve your performance.

How It Works

From Your Brand,
To Your Optimization
Roadmap.

01
Tell Us About Your Brand
Provide a few details about your brand, category and ideal customer to begin.
02
Brand Inclusion Rate™
We run hundreds of real shopper queries across ChatGPT, Gemini, and Perplexity to see if and how often AI recommends your brand.
03
Share of Invisible Shelf™
We measure your share of AI recommendations against your competitors, your slice of the invisible shelf in the categories that matter.
04
Agentic Commerce Score™
We inspect your brand’s AI infrastructure across six dimensions and calculate your Agentic Commerce Score™, revealing exactly why AI does or doesn’t recommend you.
05
Optimization Roadmap
Receive prioritized Action Cards with projected score lift, effort levels, and clear next steps.

The Agentic Shift

The Clock
Is Already
Running.

The brands that act now
will own the shelf.
The ones that wait will wonder
where their customers went.
Request Your Free KASPER™ Snapshot

Why KASPER™

Built for
What’s
Next.

01
Powered By Theory House
Backed by the strategic depth of Theory House, a proven retail brand consultancy. KASPER™ brings 15+ years of brand intelligence into the AI era.
02
Purpose-Built for Retail
Not a generic SEO, AEO or GEO tool. Every metric in KASPER was engineered specifically for retail brands navigating AI discovery platforms.
03
Actionable, Not Academic
Every finding maps to a specific action. No fluff, no jargon. Just a clear roadmap your team can execute starting tomorrow.
04
Evolving with the Algorithms
AI discovery evolves monthly. Our inspection criteria are continuously updated to reflect the latest signals from Gemini, ChatGPT, Amazon, and beyond.

AI Visibility for CPG Brands

Common
Questions.

AI visibility is how often, and how accurately, AI shopping assistants such as ChatGPT, Gemini and Perplexity recommend your brand when shoppers ask for products in your category. For CPG brands with a physical retail presence, it is the AI equivalent of shelf share.

KASPER is TheoryNXT’s AI visibility platform for retail CPG brands. It measures your Brand Inclusion Rate™, your Share of Invisible Shelf™ and your Agentic Commerce Score™, then delivers prioritized Action Cards in the KASPER Command Center that show what to fix. TheoryNXT is a Theory House company.

Brand Inclusion Rate™ is how often an AI platform recommends your brand when shoppers ask relevant questions. KASPER runs hundreds of real shopper queries across ChatGPT, Gemini and Perplexity to measure it.

Share of Invisible Shelf™ is your share of AI recommendations compared with your competitors, in the categories that matter to your brand.

The Agentic Commerce Score™ comes from an inspection of your brand’s AI infrastructure across six dimensions. It shows why AI platforms recommend your brand or skip it.

Agentic commerce is shopping in which AI systems research, compare and recommend products on behalf of the shopper. When a shopper asks an AI assistant what to buy, the brands it names are the ones that get considered. For more on this shift, read The Invisible Shelf.

Many SEO, AEO and GEO tools track how a website or brand appears in AI answers. KASPER is built for retail CPG brands. It benchmarks your share of AI recommendations against competitors in your category, explains why AI recommends you or skips you, and estimates the revenue opportunity.

Tell us about your brand, category and ideal customer using the request form on this page. A member of the TheoryNXT team will schedule a live review of your shelf.

Get Started

Be Found.
Or Be Forgotten.

Get your KASPER™ Agentic Commerce Score™ and see exactly where you stand on the invisible shelf. And what your revenue opportunity is.

Get Your Free KASPER Report →

Request Your Free KASPER Snapshot

Ready to Win
The Invisible
Shelf?

See KASPER™ in action, and find out where your brand stands on the invisible shelf. Tell us about your brand and we'll email your free snapshot report.

Request Your Free KASPER™ Snapshot

✓
Request Received.

Thank you for your interest in KASPER™. A member of the TheoryNXT team will reach out with your free snapshot report.