What is KASPER™ and what is an Agentic Commerce Brand Graph?

KASPER is TheoryNXT's Agentic Commerce Optimization Platform for retail brands. A comprehensive brand visibility assessment for retail CPG brands. It measures how often your brand is recommended by AI platforms using the Agentic Commerce Score™, scores your brand across six key dimensions of AI agent compatibility using the Agentic Commerce Score™, and identifies your revenue opportunity on the invisible shelf. TheoryNXT is powered by Theory House, a retail brand consultancy with 15+ years of CPG expertise.

What is the KASPER™ Agentic Commerce Score™?

The Agentic Commerce Score™ is TheoryNXT's proprietary measurement of how often your brand appears in AI shopping recommendations. It is calculated by running Hundreds of real shopper queries across 3 major AI platforms including ChatGPT, Perplexity, Gemini, Copilot, and Amazon Rufus, counting how frequently your brand is recommended.

What is the KASPER™ Agentic Commerce Score™?

The Agentic Commerce Score™ is a 100-point score that measures how well your brand is optimized for AI-driven discovery. It evaluates your brand across six key dimensions that AI agents use to find, evaluate, and recommend products, giving you a precise, actionable map of exactly where to improve.

What is agentic commerce and why does it matter for CPG brands?

Agentic commerce refers to AI systems that autonomously research, compare, and purchase products on behalf of consumers, without a human ever typing a search query. By 2030, analysts project up to 30% of retail sales will be driven by these systems. For CPG brands, this means AI agents will choose which products to recommend and purchase. Brands not optimized for AI discovery simply won't exist in those transactions.

How does TheoryNXT determine my brand's revenue opportunity?

Beyond the Agentic Commerce Score™ and Agentic Commerce Score™, TheoryNXT calculates the revenue opportunity your brand can realistically capture once optimized for AI discovery. This includes incremental sales growth projections by category and by AI platform, giving brand managers and CMOs a clear business case for investment.

What types of brands does TheoryNXT work with?

TheoryNXT is purpose-built for national CPG brands in food, beverage, spirits, and consumer packaged goods. It is designed for brand managers and CMOs at companies where AI-driven discovery is becoming a critical sales channel. TheoryNXT is powered by Theory House, an expert retail marketing agency specializing in CPG brand-building.

How to choose a retail marketing agency

Choosing the right retail marketing agency can make or break your brand’s in-store and omnichannel success. Here’s a structured approach to making that decision: Define Your Business Goals Before reaching out to agencies, clarify: What problem you’re solving (e.g., low conversion, poor retail presence, lack of differentiation). Your desired outcomes - sales lift, shopper engagement, better category positioning, or retailer alignment. Whether you need strategy, creative, activation, or end-to-end retail execution. Look for Retail-Specific Expertise Retail marketing is not the same as general advertising. Look for agencies that: Understand shopper psychology and path-to-purchase behavior. Have case studies showing measurable in-store sales growth or retail activation success. Work across multiple channels - grocery, mass, club, convenience, and eCommerce. Ask for examples in your category (e.g., beverages, food, spirits, or consumer goods). Evaluate Their Strategic Framework Top agencies operate with a proprietary process or philosophy. For instance, Theory House uses a “Trail to Traction” methodology - helping brands connect with shoppers to drive retail conversion. Look for an agency with: A repeatable, insight-driven approach. The ability to turn brand storytelling into shelf impact. Alignment with your brand’s tone, ambition, and category. Review Creative and Executional Strength A great retail agency should deliver: Visual merchandising excellence - packaging, POS, and displays that command attention. Digital-to-store integration - seamless retail media and experiential tie-ins. Agile production capabilities - speed and precision from concept to execution. Consider Chemistry and Collaboration Meet the actual team you’ll work with. Strong partnerships are built on: Transparent communication. A willingness to challenge assumptions. A shared sense of urgency and passion for retail. Ask for references and testimonials from past clients. Demand Measurable Results Ensure the agency tracks performance using: Retail KPIs - sales lift, conversion, display compliance, traffic. ROI tracking across promotions and shopper campaigns. Ongoing optimization based on data, not guesswork.

Built for Retail CPG Brands

Win The
Invisible
Shelf^™

Consumers are increasingly relying on AI to recommend products. If AI can’t find, understand, or trust your brand, it will recommend someone else’s.

KASPER™ helps CPG brands measure, diagnose, and optimize for the Invisible Shelf. Our adaptive intelligence platform identifies competitive threats, quantifies revenue risk, and delivers a prioritized action plan to improve visibility before competitors take the lead.

Request Your Free KASPER™ Demo How KASPER™ Works →

30%

of retail will be
AI-influenced by 2030

$300B+

agentic commerce US market
size by 2030

50%

of Gen Z now uses AI
instead of traditional search

KASPER™: Agentic Commerce Optimization Agentic Commerce Score™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Win The Invisible Shelf™ KASPER™: Agentic Commerce Optimization Agentic Commerce Score™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Shelf Readiness Report™ Win The Invisible Shelf™

The KASPER™ Diagnostic

Three
Measurements.
One Complete
Picture.

We show you what’s happening in AI right now, and exactly why.

Most brands are flying blind. They don’t know if AI is recommending them, skipping them, or describing them accurately. KASPER ends the guesswork with three complementary measurements: the Brand Inclusion Rate™, the Share of Invisible Shelf™ and the Agentic Commerce Score™ – that together tell the complete story of your AI presence.

And beyond the scores, we determine the revenue opportunity available for your brand to capture, so you know exactly how much sales growth is within reach the moment you start winning on the invisible shelf.

Most importantly, KASPER delivers a comprehensive suite of Action Cards, served in your KASPER Command Center, that detail the exact steps you need to take to improve your performance.

Inside KASPER

See The Platform.

Every measurement, every territory, every Action Card, all in one view inside the KASPER Command Center. Here is where your brand’s invisible shelf becomes visible.

Brand Inclusion Rate™

Example Data

Are you in the conversation? Hundreds of real shopper queries across 3 AI platforms, scored monthly.

Agentic Commerce Score™

Example Data

Six dimensions of AI infrastructure readiness, so you see exactly where points are won and lost.

Action Cards

Example Data

Prioritized, step-by-step plays with projected score lift, served the moment your audit completes.

How It Works

From Your Brand,
to Your Optimization
Roadmap.

Tell Us About Your Brand

Provide a few details about your brand, category and ideal customer to begin.

Brand Inclusion Rate™

We run hundreds of real shopper queries across 3 AI platforms to see if and how often AI recommends your brand.

Share of Invisible Shelf™

We measure your share of AI recommendations against your competitors, your slice of the invisible shelf in the categories that matter.

Agentic Commerce Score™

We perform a diagnostic inspection and calculate your Agentic Commerce Score™ to understand exactly where you stand on the invisible shelf.

Optimization Roadmap

Receive prioritized Action Cards with projected score lift, effort levels, and clear next steps.

Why KASPER™

Built for
What’s
Next.

Backed by the strategic depth of Theory House, a proven retail brand consultancy. KASPER™ brings 15+ years of brand intelligence into the AI era.

Purpose-Built for Retail

Not a generic SEO tool. Every metric in KASPER was engineered specifically for retail brands navigating AI discovery platforms.

Actionable, Not Academic

Every finding maps to a specific action. No fluff, no jargon. Just a clear roadmap your team can execute starting tomorrow.

Evolving with the Algorithms

AI discovery evolves monthly. Our inspection criteria are continuously updated to reflect the latest signals from Google AI, ChatGPT, Amazon, and beyond.

The Agentic Shift

The Clock
Is Already
Running.

The brands that act now
will own the shelf.
The ones that wait will wonder
where their customers went.

Request Your Free KASPER™ Demo

Request Your Free Demo

Ready to Win
The Invisible
Shelf?

See KASPER™ in action, and find out where your brand stands on the invisible shelf. Tell us about your brand and we'll schedule your free demo within one business day.

A Theory House Company

[email protected]

Request Your Free KASPER™ Demo

✓

Demo Request Received.

Thank you for your interest in KASPER™. A member of the TheoryNXT team will reach out within one business day to schedule your free demo.

Win The Invisible Shelf™

ThreeMeasurements.One CompletePicture.

See The Platform.

From Your Brand,to Your OptimizationRoadmap.

Built forWhat’sNext.

The ClockIs AlreadyRunning.

Ready to WinThe InvisibleShelf?

Win The
Invisible
Shelf^™

Three
Measurements.
One Complete
Picture.

From Your Brand,
to Your Optimization
Roadmap.

Built for
What’s
Next.

The Clock
Is Already
Running.

Ready to Win
The Invisible
Shelf?