The July issue of Shopper Marketing, published by The Path to Purchase Institute, features a special section highlighting Who's Who in Shopper Marketing Agencies. I was gratified to see that Theory House's managing partner, Jared Meisel and myself were both included. The list recognizes industry leaders whose contributions are serving brand and retailer’s needs in the shopper marketing space. For Theory House and our senior management to be recognized as industry leaders in our first year speaks to the strength of our brand, category and retailer experience. We are building a shopper marketing agency with an absolute focus and expertise on supporting brands at retail, and the Path to Purchase’s acknowledgement of our contributions validates our specialization.