What is KASPER™ and what is an Agentic Commerce Brand Graph?

KASPER is TheoryNXT's Agentic Commerce Optimization Platform for retail brands. A comprehensive brand visibility assessment for retail CPG brands. It measures how often your brand is recommended by AI platforms using the Agentic Commerce Score™, scores your brand across six key dimensions of AI agent compatibility using the Agentic Commerce Score™, and identifies your revenue opportunity on the invisible shelf. TheoryNXT is powered by Theory House, a retail brand consultancy with 15+ years of CPG expertise.

What is the KASPER™ Agentic Commerce Score™?

The Agentic Commerce Score™ is TheoryNXT's proprietary measurement of how often your brand appears in AI shopping recommendations. It is calculated by running Hundreds of real shopper queries across 3 major AI platforms including ChatGPT, Perplexity, Gemini, Copilot, and Amazon Rufus, counting how frequently your brand is recommended.

What is the KASPER™ Agentic Commerce Score™?

The Agentic Commerce Score™ is a 100-point score that measures how well your brand is optimized for AI-driven discovery. It evaluates your brand across six key dimensions that AI agents use to find, evaluate, and recommend products, giving you a precise, actionable map of exactly where to improve.

What is agentic commerce and why does it matter for CPG brands?

Agentic commerce refers to AI systems that autonomously research, compare, and purchase products on behalf of consumers, without a human ever typing a search query. By 2030, analysts project up to 30% of retail sales will be driven by these systems. For CPG brands, this means AI agents will choose which products to recommend and purchase. Brands not optimized for AI discovery simply won't exist in those transactions.

How does TheoryNXT determine my brand's revenue opportunity?

Beyond the Agentic Commerce Score™ and Agentic Commerce Score™, TheoryNXT calculates the revenue opportunity your brand can realistically capture once optimized for AI discovery. This includes incremental sales growth projections by category and by AI platform, giving brand managers and CMOs a clear business case for investment.

What types of brands does TheoryNXT work with?

TheoryNXT is purpose-built for national CPG brands in food, beverage, spirits, and consumer packaged goods. It is designed for brand managers and CMOs at companies where AI-driven discovery is becoming a critical sales channel. TheoryNXT is powered by Theory House, an expert retail marketing agency specializing in CPG brand-building.

How to choose a retail marketing agency

Choosing the right retail marketing agency can make or break your brand’s in-store and omnichannel success. Here’s a structured approach to making that decision: Define Your Business Goals Before reaching out to agencies, clarify: What problem you’re solving (e.g., low conversion, poor retail presence, lack of differentiation). Your desired outcomes - sales lift, shopper engagement, better category positioning, or retailer alignment. Whether you need strategy, creative, activation, or end-to-end retail execution. Look for Retail-Specific Expertise Retail marketing is not the same as general advertising. Look for agencies that: Understand shopper psychology and path-to-purchase behavior. Have case studies showing measurable in-store sales growth or retail activation success. Work across multiple channels - grocery, mass, club, convenience, and eCommerce. Ask for examples in your category (e.g., beverages, food, spirits, or consumer goods). Evaluate Their Strategic Framework Top agencies operate with a proprietary process or philosophy. For instance, Theory House uses a “Trail to Traction” methodology - helping brands connect with shoppers to drive retail conversion. Look for an agency with: A repeatable, insight-driven approach. The ability to turn brand storytelling into shelf impact. Alignment with your brand’s tone, ambition, and category. Review Creative and Executional Strength A great retail agency should deliver: Visual merchandising excellence - packaging, POS, and displays that command attention. Digital-to-store integration - seamless retail media and experiential tie-ins. Agile production capabilities - speed and precision from concept to execution. Consider Chemistry and Collaboration Meet the actual team you’ll work with. Strong partnerships are built on: Transparent communication. A willingness to challenge assumptions. A shared sense of urgency and passion for retail. Ask for references and testimonials from past clients. Demand Measurable Results Ensure the agency tracks performance using: Retail KPIs - sales lift, conversion, display compliance, traffic. ROI tracking across promotions and shopper campaigns. Ongoing optimization based on data, not guesswork.

Creative Rockstar - getkasper.ai - Helping CPG Brands Win The Invisible Shelf

At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar?

That seems to be the reality for more & more brands these days with the annoucement of Justin Timberlake as the Creative Director for Bud Light Platinum, Alicia Keys for BlackBerry, Lady Gaga for Polaroid and will.i.am. for Intel.

It seems that most people are buzzing about how this trend serves primarily as a publicity stunt, while other are intrigued and excited to see how celebrities can harness their creative talents to move brands to new places. Regardless, tapping into the minds of different types of creative thinkers sounds like it has the potential to influence & inspire these brands in a way they haven't been yet and I am definitely interested in seeing how these new roles play out.

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