I recently came across this project by Frances MacLoed, a freelance designer and recent graduate living in Chicago, IL, called 30 Days of Thankfulness. The posts include a combination of illustration, hand-lettering, and photography Frances created for each day of November. In addition to her own content, Frances invites viewers to submit their own exclamations […]

This is the first of four posts presenting ideas that were first shared by Jim Cusson and Jared Meisel at the Path to Purchase Institute’s 2013 Shopper Marketing Expo. Everyone loves an underdog. From biblical stories like David & Goliath, to 80’s heroes like Rocky (and Rocky 2, and 3 and 4), the underdog has […]

During a week where we are all inspired to focus on the things we're thankful for, I am reminded of the great event Theory House hosted in Roanoke, VA earlier this month for our client, Food Lion. Titled, the Frugal Cook-Off, the event challenges local bloggers to cook a meal for 4, for less than […]

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve […]

Store brands have exceeded $110 billion in sales and are climbing at a rate that is two to three times the growth rate of national brands. So it is no wonder that this year's PLMA Show in Chicago is experiencing record crowds. The Theory House team visited the show to keep our pulse on the […]

This past weekend (November 2nd to be exact), my wife and I made a trip to SouthPark Mall here in Charlotte. Maybe it’s because I spent most of my life an hour’s drive from the nearest mall, but it threw me to hear Christmas carols playing throughout the building weeks before Thanksgiving and only days […]

As social networks try to monetize their traffic, most are looking for ways to play an influential role in a purchase.  In the last couple years new purchase platforms have emerged. Facebook created the ability to purchase from brand pages (affectionately called f-com) and some brands created pages to test and learn. Twitter recently hired its […]

The encouraging (yet sometimes overwhelming) results of searching “shopper marketing” in Google news is that most articles speak to the exciting future of at shelf, in-store marketing efforts. Through an October 17th PRNewswire story, I was introduced to Swirl, “retail’s first end-to-end in-store mobile marketing platform.” I have to say, if this is where the […]

As one of the first Theory House hires post its inception, I’m honored and excited to be contributing my first blog post ever (that’s right, I’ve never blogged before). The journey to becoming the newest Housemate seems long, but I guess that’s because it was mine. I’ve packed a substantial amount of experiences into a […]