One of the greatest fears of publicly presenting case studies about brands you haven't worked on is that someone attached to the brand will be in the audience and call you out for misrepresenting the facts. So when Theory House's managing partner, Jared Meisel (left), and I were invited to present at last week's national […]

Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the recession and have showed no signs of slowing. According to Strom, over the past […]

Theory House had a chance to attend the first Brand Experience Symposium put on by Hub Magazine earlier this month in New York. It was a memorable event; a chance to spend two days listening to presentations from a variety of brand CMO's and agency CEO's. While the topics were not focused exclusively on shopper […]

Jim Cusson, president of Theory House shopper marketing agency (pictured left) and Jared Meisel, Managing Partner, have been invited to present at the Path to Purchase Institute's Shopper Marketing Expo in Chicago October 9, 2013. The two will highlight ways brands and retailers can get a "Big Bang on a Budget" and optimize shopper marketing […]

The 2nd annual Retail Insights Southeast Luncheon that our shopper marketing agency Theory House hosted this week delighted a crowd of more than 140 retail marketers from the area – a 20% jump in attendance over last year. Jocelyn Wong, CMO at Family Dollar, spoke candidly about the challenges she has faced in her first […]

When Chobani made its debut in 2007, Greek yogurt accounted for 1% of the total yogurt selection on shelves. Fast forward to today, and more than one third of yogurts on shelf is Greek – with Chobani capturing almost 35% of all yogurt sales. Even our Theory House shopper marketing team, which has supported Chobani's […]

As Labor Day passes and the summer vacation season fades, the office life here at Theory House tends to reactivate and stress can follow shortly behind. But new research reported in today's Wall Street Journal uncovers a few remedies to let you head home feeling good. According to a study conducted by the University of […]

I am guilty of thinking that hunger is a problem that is far away from the U.S., but the truth is quite the opposite. Learning that 1 out of every 6 people in America is struggling to find food snapped my perspective back into reality. Of the people and families that Feeding America is able […]

As I grow older, I feel myself becoming more and more impatient with the constant noise, over stimulation, gadgets and busy nature of our world today. Similarly, I am placing more and more value on the simple things in life (because there aren't very many anymore). The first time I saw Swiffer's commercial featuring Lee […]