Are you a cruncher? Or a smoosher? Food companies want to know. More than ever food manufacturers are paying closer attention to consumer's texture preferences as they consider attributes that drive success in new product launches. According to an article in today's Wall Street Journal, texture "is just as important as taste or flavor, in […]

While the news is good, not great, the trend is encouraging. Today's Wall Street Journal highlights how halfway through 2013, we have the highest consumer confidence levels in years. And while retail sales in July only climbed a seasonally adjusted 0.2%, it represents the fourth consecutive month of increases. Economists suggest the primary drivers are […]

When I was growing up, individually packed snacks, whether they were chips, cookies or pudding, were all the rage to have in your lunch box. Now that I’m unfortunately older, these things don’t necessarily frequent my diet. Likewise, I’m a bit removed from the latest trends and hits in elementary school cafeterias and I’m trying […]

Theory House's new business efforts traveled to Minneapolis last week where we met with Target and Best Buy to catch up about their portfolio of private brands. We were traveling with Chris Durham of My Private Brand, a thought leader in the private brand space, as part of a strategic partnership. What struck me about […]

In the outdoor and sporting retail space, Cabela's has emerged guns ablazing (pun intended). The fifty-year-old company has historically been a catalog retailer and, as of eight years ago, only had 10 retail locations. Since going public in 2004, Cabela's has become the, "Disneyland' for devoted outdoors people," says Ed Finkel of Shopper Marketing Magazine. […]

Coca-Cola not only understands consumers' love of customization, but they are capitalizing on it. First, their fountain drink system called Freestyle allows customers at supporting restaurants to customize their soda on every refill. They can choose from any Coke brand soda and even add in flavored syrups like vanilla or cherry. Not to mention the […]

Five years ago, the brand Lululemon was mainly known by die-hard yogis who embody the centered and fit lifestyle that practicing yoga can bring. Today, with private fitness companies from yoga to cross-fit to boot camp becoming trendy and available via discount sites like Groupon and Living Social, the concept of fashionable workout clothes has […]

Every now and then you see something that completely blows your mind. Today, it was this infographic from rewarded search site Qmee, highlighting what is done on the internet every minute. In our digital age, time is speeding up. Or maybe we are just doing more that can be tracked and later converted into info-graphics! Regardless, […]

British humor + butter substitutes = I can’t believe you’re not laughing yet. Keep the hits coming by following Theory House shopper marketing agency on Twitter @ideasbytheory.

Like a lot of females born in the late 80's, my shopping habits have progressed through the likes of Limited Too, Bath and Body Works, and Forever 21. Now, in my early twenties, I've started to wander through Nordstrom, Von Maur, and Neiman Marcus for momentary splurges with a much nicer ambiance and even a […]