Here is a quick preview of the presentation Theory House will deliver at the upcoming Shopper Marketing Expo October 8-10, 2013 in Chicago.  The event, presented by the Path to Purchase Institute, is the world's largest gathering of shopper marketing professionals.

  At our Shopper Marketing Agency we are inspired by challenger brands.  Recently, I saw an advertisement for Oakley womens apparel that aggressively positions itself in the female fitness apparel arena, already dominated by brands such as Lululemon. In the effort to break into this category, Oakley has developed a series of ads called "Made […]

As omni-channel becomes more of a growing focus for retail marketers, one of the biggest challenges retailers face is orienting their store environment based on the way shoppers shop, not the way they are organizationally structured. In other words, taking a holistic approach to shopper experience, not a departmental view. To get a quick sense […]

The July issue of Shopper Marketing, published by The Path to Purchase Institute, features a special section highlighting Who's Who in Shopper Marketing Agencies. I was gratified to see that Theory House's managing partner, Jared Meisel and myself were both included. The list recognizes industry leaders whose contributions are serving brand and retailer’s needs in […]

I don't know about you, but for my family and I, summer seems to be flying by. It seems like just yesterday Lauren finished her first year of college, Emma graduated first grade and Charlie survived her first year of pre-school. Now, whether we like it or not, Back to School promotions have begun bombarding […]

Jay Yarow from Business Insider recently shared his initial thoughts after being in a meeting with Amazon at their Seattle headquarters. While the observations are interesting, as a shopper marketer at Theory House, the below caught my eye. Amazon is focused on customers. One of its buildings is named after its first customer. Focus on […]

Designers tend to be "shoot for the moon", detail oriented, perfectionists. If you ask my colleagues here at Theory House, they'd probably say that I take that stereotype to the next level. I know I can be super driven, and maybe even a little hard headed. If I have an idea that I love, sometimes […]

It's not everyday my hometown of Dayton, OH has a restaurant featured in Forbes. However, this is the second time OinkADoodleMoo has been highlighted for its creative and unordinary name,  (http://www.forbes.com/sites/caroltice/2012/06/01/5-hot-little-restaurant-chains-you-can-buy-into-now/). With four franchise locations now, OinkADoodleMoo is attempting to put Ohio-style barbecue on the culinary map. While this is more than a tall order, […]

While sleeping on the job used to be frowned upon, the latest studies show that a 20- to 30-minute nap in the afternoon can actually boost productivity. Even big Fortune 500 companies like Proctor & Gamble and Google are investing in ways to give their employees an afternoon boost via "nap rooms," or as one […]