Shopper marketing can feel like the wild west at times, with so many different shoppers shopping so many different retailers spanning so many different channels, categories and products. A shopper needs different information and does different research when they are shopping for tires vs. toothpaste. And yet, regardless of the channel or category, the fundamentals of […]

On a recent visit to San Francisco for a shopper marketing conference, I made a few trips to the Walgreens store in Union Square. The national chain has recently invested several million-dollars in a makeover of the store on the corner of Powell and O’Farrell Streets. This location is in the top five for foot […]

Jocelyn Wong, CMO at Family Dollar, has just been announced as Keynote presenter for the Retail Insights Southeast Luncheon Theory House is hosting September 17th. Tickets at www.retailinsights.eventbrite.com. Last year's luncheon brought together more than 120 brand marketers, retail executives, agencies and other solution providers to network and learn more about how their peers are […]

I am in San Francisco this week to attend a shopper marketing conference, but over the weekend my wife Heidi and I enjoyed some R&R in the city. Part of the fun of walking San Francisco is the opportunity to encounter retail brands that are either launching in the US or testing a new concept. […]

We all have friends and family members who are the first people to buy any new piece of technology… smart phones, iPods, GPS systems, tablets, flat screen TVs and so on. In a world where someone you work with or your best friend has the newest and latest gadget, it's easy to get caught up […]

What separates good shopper marketing from great? Strategy? Insight? Creativity? Execution? While there is no denying the importance of each, you can nail all and have your work still be ineffective at shelf. There is something missing in most shopper marketing. Deselection. It is the essential element that happens before shopper selection. If you want […]

Last June Seth Godin, an author, lecturer and entrepreneur I've had the pleasure of meeting on a few occasions, launched a Kickstarter campaign in his words to "… show my publisher, the bookstores and anyone with a book worth writing that it's possible to start a project with a show of support on Kickstarter." His […]

Can retailers and brands achieve shopper marketing success on a limited budget? Join us at the 2013 Shopper Marketing Expo in Chicago on October 8-10th to find out. We'll discuss how big brands routinely get accolades for big wins in shopper marketing and question the need for big budgets to create a big bang. Theory […]

Do you talk about your audience in a different way than you did a year ago? Have you shifted your marketing mix to better connect with shopper? Shoppers are evolutionary creatures, continually adapting and evolving their approach to retail. Yet it is amazing how many shopper marketers still view their audience through an old lens. […]

The team at Theory House is getting ready to activate a great initiative for our grocery client, Food Lion. As part of the retailer's focus on an improved produce offering, we have developed a "Fresh from the Field" sampling tour. The food truck pictured above will be touring the Baltimore/DC area over the summer months […]