Theory House
May 16, 2013
File this one under "seeing is believing". MarketWatch reports that Hammacher Schlemmer, the 165-year-old catalog dedicated to “offering the Best, the Only and the Unexpected,” now offers an “iPad Commode Caddy”? The $99.95 chrome-steel stand holds both a roll of toilet paper and an Apple iPad, thereby eliminating “the clutter created by magazines and newspapers,” […]
Theory House
Google has announced Google Wallet integration within Gmail, allowing for a new way to send money to friends, family, and co-workers. As the video above highlights, a Gmail address isn't required for the recipient, and it's free if your bank account is hooked-up to Google Wallet. If not, you'll have to pay a flat fee of […]
Theory House
May 6, 2013
xAd/Telmetrics Mobile Path-to-Purchase Report socialized by shopper marketing agency Theory House
Theory House
April 30, 2013
I read this on the internet, so it must be true. Budweiser is experimenting with what it calls a Buddy Cup, which is a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another “Buddy Cup” user, creating an instant virtual friendship. […]
Theory House
April 19, 2013
Retail is anywhere and everywhere, available to anyone at anytime. This shift away from set store hours to open online access has brought about challenge and opportunity, winners and losers. As traditional retailers battle with lean upstarts for share of wallet, shoppers have adapted how and where they shop. Showrooming, or viewing an item in […]
Theory House
April 10, 2013
Do you know what the number one best selling vehicle in America was last year? Has been for the last 27 years? The Ford F150. And yet, when you look at the automotive appearance category, it is focused on shiny cars and almost ignores this substantial market. Not anymore. Our shopper marketing agency Theory House […]
Theory House
April 4, 2013
The just released “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” talked to 2,152 women over the past two months to get a pulse on buying habits and forecast purchasing trends of American women and the results may surprise you. For the team at Theory House shopper marketing agency, it highlights 5 reasons to reach her before she […]
Theory House
April 3, 2013
Mobile – you've come a long way baby. Just read the eye-opening article in The Sun newspaper that takes a look back at the evolution of the smart phone and you'll see what we mean. Today's shoppers are using their phones all along the consumer decision journey – a feat that would have been impossible […]
Theory House
March 28, 2013
Adweek has a story this week that questions the appeal of a growing number of online merchants offering same-day delivery. They sight a study that suggests that while it's an enticing idea—it might also be a waste of time. A survey of 1,500 shoppers conducted by Boston Consulting Group shows that only 9 percent of […]
Theory House
March 25, 2013
It's interesting how a simple task of writing a few short paragraphs about myself has caused me to reflect on what I've accomplished throughout the first quarter of my life and the people who have gotten me here. I am blessed to be supported and encouraged by my parents and brother, seen in the above […]
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