You founded a company. Even took it public. But you are now leaving. You have the opportunity to leave them with some parting advice.  So what do you say? It should come as no surprise that Andrew Mason, Groupon's CEO was given his walking papers. What is surprising was his note to the company, and […]

Despite February being the shortest month of the year, it has proven to be a challengingly productive one here at Theory House. It's times like these, I get swallowed by my to-do list and wonder why it continues to grow despite multi-tasking all day. I am a creature of routine. When I leave work at […]

When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of daring and skill. Or a guitar string — pulled taut in […]

    At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days with the annoucement of Justin Timberlake as the Creative Director for Bud […]

Of all the elements of shopper marketing, product packaging is one of the most important. After all, what moment is more critical in the decision journey than that moment at the shelf, where the shopper is making a purchase decision? Great packaging needs to bring your brand to life in a way that is engaging. […]

The iPad has been wildly successful for Apple. Since launching in April 2010, it essentially created the tablet market. And while there was some initial question of the viability of a 'third screen" product, Apple's sale of well over 100 million iPads have proved the market was indeed there.  So what drove some amazing success? […]

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Theory House likes to keep an eye on the shopper marketing space and below are some of the key trends identified in the latest TREND. Dissect report: The Third Place. Shopper Marketing Channel: Shopper […]